Selected work
Systems and digital experiences built for clients.
Work delivered for client organisations, under their ownership. Platforms Softwais owns and operates are listed under Products.
Financial services
CFX Prime
Digital brokerage presence
A multilingual financial-services experience with market content, a compliance-aware digital presence and foundations built to scale.
The context
CFX Prime needed a public presence that explains markets, account types and trading platforms to an audience reading in two languages and two directions - without making commitments a financial business cannot stand behind.
What Softwais built
- A bilingual site in English and Arabic, with the Arabic laid out right to left from the start rather than mirrored afterwards
- Market pages that explain forex, indices, commodities, precious metals, shares and ETFs in plain language
- An account comparison and platform pages that state what is confirmed and what is not, instead of implying an offer
- One contact route for every enquiry, with each policy linked from the foot of every page
Two languages, two directions
Every page exists in both languages, and each is laid out in its own reading direction - not a translation bolted onto a left-to-right layout.
Information before details
A visitor can read about markets, accounts and platforms without sharing any personal information.
Careful by construction
Values still to be confirmed are published as such, so nothing on the page reads as an offer before it is one.
Client systems are built for, and owned by, our clients. Softwais products and platforms are listed separately.
See Softwais products and platformsLet's build something that lasts.
Book a strategy call to align on outcomes, architecture and delivery.